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Email Marketing

Leadpages + Mailchimp Integration

Add subscribers to Mailchimp audiences and trigger automations on form submit.

Connect Mailchimp to Leadpages and add new subscribers to your audiences the moment they fill out a form. Apply tags, assign to groups, and kick off welcome sequences without any manual work.

Capabilities

What you can do with Mailchimp

  • Add subscribers to Mailchimp audiences automatically
  • Apply tags and assign groups based on form or landing page
  • Map custom form fields to Mailchimp merge fields
  • Trigger Mailchimp automations and journeys on subscribe
  • Double opt-in support for GDPR compliance

Setup

How it works

Step 1

Connect Mailchimp

Sign into your Mailchimp account from Leadpages. Select your audience.

Step 2

Configure fields

Map your form fields to Mailchimp merge fields. Set tags and groups.

Step 3

Start collecting leads

Publish your page. New subscribers appear in Mailchimp instantly and enter your automations.

Use Cases

How teams use Leadpages + Mailchimp

Newsletter signup pages

Build dedicated landing pages for newsletter growth campaigns and funnel subscribers into Mailchimp audiences.

Lead magnet delivery

Offer a free resource on your landing page and trigger a Mailchimp automation to deliver it.

E-commerce email capture

Capture emails from product launch pages and segment them in Mailchimp for targeted follow-up campaigns.

Ready to connect Mailchimp?

Start your free trial and connect Mailchimp to your landing pages in minutes.