Leadpages PricingPublishing and optimization plans

Pricing for every stage.

Plans starting at $49/mo to build and publish. Testing & Optimization features starting at just $99/mo.

Save 20% with annual billing

Publishing

Business

Small teams and agencies publishing at volume.

$49/mo
  • Custom slugs
  • API access
  • 10 GB storage
  • MCP connectorPublish from Claude / ChatGPT
  • 50 pages
  • 2 custom domains + SSL
  • 2 blogs
  • 1-year analytics + UTM + CSV exports
  • 20K AI credits/mo

Testing & optimization

Grow

Most Popular

Solo marketers and small teams starting CRO.

$99/mo

Everything in Business, plus:

  • Unlimited traffic
  • Unlimited pages
  • 4 custom domains + SSL
  • A/B testing (manual)Most competitors charge $149+ for the same testing tools
  • Dynamic text replacementMatch ad copy to landing page automatically
  • Manual personalizationShow each audience its own version of a page
  • Anonymous Traffic DetectionDetect anonymous visitors automatically on your pages
  • Lead enrichment (1K/mo)Know who's visiting before they fill a form

Testing & optimization

Optimize

Growing teams and performance marketers.

$199/mo

Everything in Grow, plus:

  • 6 custom domains + SSL
  • Smart Traffic (AI routing)Auto-sends visitors to the variant most likely to convert
  • Click + scroll heatmapsSee where visitors engage and drop off
  • Auto-personalization
  • Multivariate testing (A/B/C/D)Test up to four variants of a page at once
  • 10 active integrations
  • 24-month analytics

Testing & optimization

Enterprise

Agencies, enterprise marketing teams and multi-brand operations.

From $399/mo

Everything in Optimize, plus:

  • 10 custom domains + SSL
  • Full auto-optimization loopAI tests and picks winners continuously
  • Cross-page learningWhat wins on one page informs the rest
  • Team seats + workspaces
  • Audit logs
  • 25 active integrations
  • Dedicated CSM

Pro$29/mo

For publishing only. No A/B testing or optimization features.

  • 25 pages
  • 1 custom domain + SSL
  • 1 blog
  • 12K AI credits/mo

Compare plans in detail

Every plan includes SSL, custom domains, the AI editor, and the MCP connector. Testing & optimization plans add A/B testing, personalization, and lead enrichment.

Compare plans in detail
FeatureBusiness$49/moGrowMost Popular$99/moOptimize$199/moEnterpriseFrom $399/mo
Pages50UnlimitedUnlimitedUnlimited
Custom domains + SSL24610
Sites24610
Blogs23510
Custom slugsIncludedIncludedIncludedIncluded
AI page creationIncludedIncludedIncludedIncluded
Brand kits13510
Asset storage10 GB15 GB25 GB50 GB
Remove Leadpages brandingIncludedIncludedIncludedIncluded
A/B testing (manual)Not includedIncludedIncludedIncluded
A/B variants per pageNot included6612
Multivariate testing (A/B/C/D)Not includedNot includedIncludedIncluded
Dynamic text replacementNot includedIncludedIncludedIncluded
Manual personalizationNot includedIncludedIncludedIncluded
Smart Traffic (AI routing)Not includedNot includedIncludedIncluded
Heatmaps (click+scroll+attn)Not includedNot includedIncludedIncluded
Auto-personalizationNot includedNot includedIncludedIncluded
Performance alertsNot includedNot includedIncludedIncluded
Full auto-optimization loopNot includedNot includedNot includedIncluded
Cross-page learningNot includedNot includedNot includedIncluded
Anonymous traffic detection / moNot included2,0005,00010,000
Lead enrichment / moNot included1,0002,5005,000
ICP audience targetingNot includedIncludedIncludedIncluded
AI credits / month20,00040,00080,000160,000
MCP connector (Claude / ChatGPT)IncludedIncludedIncludedIncluded
Credit top-up packsFrom $2.50From $2.50From $2.50From $2.50
Analytics retention12 months12 months24 months36 months
UTM trackingIncludedIncludedIncludedIncluded
Lead CSV exportIncludedIncludedIncludedIncluded
Form submission historyKept while subscribedKept while subscribedKept while subscribedKept while subscribed
API accessIncludedIncludedIncludedIncluded
Forms + webhooksIncludedIncludedIncludedIncluded
Integrations (active connections)551025
Editing seats included11310
View-only seatsUnlimitedUnlimitedUnlimitedUnlimited
Client workspacesNot includedNot includedNot included10 included
Audit logsNot includedNot includedNot includedIncluded
Priority supportNot includedNot includedEmailDedicated CSM

Not sure which plan is right? Here's how to decide.

Publishing plans build and ship your pages. Testing & optimization plans are the superset: everything in Publishing plus A/B testing, heatmaps, lead enrichment, and AI-powered personalization. Your pages and domains carry over when you move up. If you're exploring your options, our guide to small business marketing tools with a built-in landing page builder breaks down what to look for.

Choose a Publishing plan when...

  • You just need to publish pages, blogs, or a marketing site
  • AI-assisted authoring and a clean editor are your priority
  • Custom domains + SSL matter, but A/B testing doesn't (yet)
  • You're a solo creator or small team shipping content fast
Explore Business

Choose a testing & optimization plan when...

  • You're running (or planning) A/B tests on every campaign
  • Lead enrichment, Smart Traffic, and heatmaps move your numbers
  • Conversion rate optimization is part of your weekly workflow
  • You manage multiple campaigns, brands, or client accounts
Compare testing & optimization plans

What you're paying for separate tools. Included in one.

The average marketing team uses 3–4 of these.

Page toolUnbounce, Instapage$79–99/mo
HeatmapsHotjar, Crazy Egg$39–99/mo
A/B testingVWO, Convert$199–424/mo
Lead enrichmentClearbit, ZoomInfo$99–999/mo
Integration glueZapier$20–99/mo

Your current stack: $436–1,720/mo

A/B testing starts on Grow; heatmaps and Smart Traffic start on Optimize. Compare plan features and current pricing above.

Unlimited traffic. No traffic caps on any plan. No surprises on your invoice.

Unlike Unbounce ($99/mo with 20K visitor cap) and Instapage ($199/mo with 15K visitor cap), Leadpages has no traffic caps on any plan. A/B testing starts at $99/mo. Most competitors gate testing behind $149-$249/mo tiers. Considering ClickFunnels? See how ClickFunnels pricing compares.

Existing customers

Already a Leadpages customer? You just unlocked more.

Your account and price stay the same: A/B testing, dynamic text replacement, and AI page creation are now included at no extra charge.

See what's new

FAQ

Questions we hear before every signup

Full access to whichever plan you choose for 7 days. On Grow, you can run A/B tests and use dynamic text replacement. On Optimize, you also get Smart Traffic, heatmaps, and auto-personalization. No feature restrictions during your trial.

On day 7 it becomes your paid plan unless you cancel. Your pages stay saved.

Publishing features come with every plan: build and ship landing pages, websites, and blogs with custom domains, SSL, and the AI editor. Optimization features start on Grow and add the CRO layer: A/B testing, dynamic text replacement, personalization, anonymous traffic detection, and lead enrichment — then Smart Traffic, heatmaps, and auto-personalization on Optimize. Start with Business if you just need to publish; move up to Grow when conversion optimization becomes part of your workflow. Your pages and domains carry over either way.

No. Unlimited traffic on every plan. No traffic overage fees. No penalties when your campaigns succeed. This is a fundamental difference from Unbounce (20K cap at $99) and Instapage (15K cap at $99).

No. Manual A/B testing starts on Grow. Smart Traffic and heatmaps start on Optimize. Pro and Business are publishing plans and do not include these testing features.

Yes. Cancel anytime from your account settings.

Yes. A card starts your 7-day trial, and checkout shows its price before you pay. If it's $1, it counts toward your first month. Cancel anytime.

Every plan includes a monthly AI credit allotment (40K on Grow, 80K on Optimize, 160K on Enterprise). Credits power AI page creation, URL imports, and AI chat. Credits refill at the start of each billing cycle. If you need more, top-up packs are available from $2.50.

Pay annually and save 20%. You're billed once per year.

Nothing changes unless you want it to. Your pages keep working. You choose old or new experience any time. Your current price stays the same.

Yes. Upgrade or downgrade anytime. Changes take effect on your next billing cycle. No penalties.

HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack, Zapier, and 200+ more through Paragon. Leads flow directly to your CRM or email tool via webhooks.

Ask us through the Talk to sales form. We evaluate nonprofit and education pricing on a case-by-case basis.

We rebuilt the product from the ground up. Same team, same 13-year track record. New technology. A/B testing and dynamic text replacement start at $99/mo. Smart Traffic, heatmaps, and auto-personalization start at $199/mo. AI page creation and unlimited traffic are available on paid plans. Lead enrichment starts on Grow.

Start with the publishing features. Business builds and publishes landing pages, websites, and blogs with custom domains and SSL, from $49/mo. No A/B testing, no Smart Traffic, no heatmaps. Just publishing. When you're ready for optimization features, move up to Grow. Your pages and domains carry over.

Plans start at $49/mo to build and publish with Business. Optimization features start at $99/mo: Grow at $99/mo and Optimize at $199/mo. Enterprise, from $399/mo, is for larger teams: auto-optimization, cross-page learning, team seats and client workspaces, set up with our sales team. A publishing-only Pro plan is also available at $29/mo. Every plan includes custom domains with SSL and AI page creation; Grow and up add A/B testing, personalization, and lead enrichment. 7-day free trial.

Compare current plans using your required domains, client access, integrations and testing workflow. Leadpages has no traffic caps. Manual A/B testing starts on Grow. Smart Traffic and heatmaps start on Optimize. Pro and Business are publishing plans and do not include these testing features. AI page creation is available on paid plans. Lead enrichment and dynamic text replacement start on Grow. Check each provider’s current pricing and limits for the same configuration.

Grow includes manual A/B testing, dynamic text replacement, lead enrichment, unlimited pages, and 4 custom domains. Optimize adds Smart Traffic, heatmaps and auto-personalization, with unlimited pages, 6 custom domains and 730-day analytics retention. See the plan cards for current pricing in your currency.

Leadpages is a conversion rate optimization (CRO) platform for building landing pages, websites, and blogs that convert visitors into leads and customers. It includes A/B testing, AI page creation, lead enrichment, custom domains, and integrations with CRMs and email tools. Used by solo marketers, agencies, and enterprise teams.

Your next campaign could be your best-converting one.

7-day free trial. Full platform access.

  • Publishing

    Pages, custom domains, and the AI editor.

  • Testing & optimization

    Everything in Publishing, plus CRO, A/B testing, lead enrichment, and growth tooling.

Questions? [email protected]