Leadpages PricingPublishing and optimization plans

Pricing for every stage.

Plans starting at $29/mo to build and publish. Testing & Optimization features starting at just $99/mo.

Save 20% with annual billing

Publishing

Pro

Solo creators publishing pages with AI in the loop.

$29/mo
  • 25 pages
  • 1 custom domain + SSL
  • Custom slugs
  • API access
  • 5 GB storage
  • 1 blog
  • 90-day analytics + UTM
  • 12K AI credits/mo
  • MCP connectorPublish from Claude / ChatGPT

Publishing

Business

Small teams and agencies publishing at volume.

$49/mo
  • Custom slugs
  • API access
  • 10 GB storage
  • MCP connectorPublish from Claude / ChatGPT
  • 50 pages
  • 2 custom domains + SSL
  • 2 blogs
  • 1-year analytics + UTM + CSV exports
  • 20K AI credits/mo

Testing & optimization

Grow

Most Popular

Solo marketers and small teams starting CRO.

$99/mo

Everything in Business, plus:

  • Unlimited traffic
  • Unlimited pages
  • 4 custom domains + SSL
  • A/B testing (manual)Most competitors charge $149+ for the same testing tools
  • Dynamic text replacementMatch ad copy to landing page automatically
  • Manual personalizationShow each audience its own version of a page
  • Anonymous Traffic DetectionDetect anonymous visitors automatically on your pages
  • Lead enrichment (1K/mo)Know who's visiting before they fill a form

Testing & optimization

Optimize

Growing teams and performance marketers.

$199/mo

Everything in Grow, plus:

  • 6 custom domains + SSL
  • Smart Traffic (AI routing)Auto-sends visitors to the variant most likely to convert
  • Click + scroll heatmapsSee where visitors engage and drop off
  • Auto-personalization
  • Multivariate testing (A/B/C/D)Test up to four variants of a page at once
  • 10 active integrations
  • 24-month analytics

Enterprise

Custom pricing for teams that need SSO, custom contracts, dedicated support and volume publishing.

  • SSO
  • Custom contracts
  • Dedicated support
  • Volume publishing

Custom pricing

Contact sales

Compare plans in detail

Every plan includes SSL, custom domains, the AI editor, and the MCP connector. Testing & optimization plans add A/B testing, personalization, and lead enrichment.

Compare plans in detail
FeaturePro$29/moBusiness$49/moGrowMost Popular$99/moOptimize$199/mo
Pages2550UnlimitedUnlimited
Custom domains + SSL1246
Sites1246
Blogs1235
Custom slugsIncludedIncludedIncludedIncluded
AI page creationIncludedIncludedIncludedIncluded
Brand kitsNot included135
Asset storage5 GB10 GB15 GB25 GB
Remove Leadpages brandingIncludedIncludedIncludedIncluded
A/B testing (manual)Not includedNot includedIncludedIncluded
A/B variants per pageNot includedNot included66
Multivariate testing (A/B/C/D)Not includedNot includedNot includedIncluded
Dynamic text replacementNot includedNot includedIncludedIncluded
Manual personalizationNot includedNot includedIncludedIncluded
Smart Traffic (AI routing)Not includedNot includedNot includedIncluded
Heatmaps (click+scroll+attn)Not includedNot includedNot includedIncluded
Auto-personalizationNot includedNot includedNot includedIncluded
Performance alertsNot includedNot includedNot includedIncluded
Anonymous traffic detection / moNot includedNot included2,0005,000
Lead enrichment / moNot includedNot included1,0002,500
ICP audience targetingNot includedNot includedIncludedIncluded
AI credits / month12,00020,00040,00080,000
MCP connector (Claude / ChatGPT)IncludedIncludedIncludedIncluded
Credit top-up packsFrom $2.50From $2.50From $2.50From $2.50
Analytics retention90 days12 months12 months24 months
UTM trackingIncludedIncludedIncludedIncluded
Lead CSV exportNot includedIncludedIncludedIncluded
Form submission history30 daysKept while subscribedKept while subscribedKept while subscribed
API accessIncludedIncludedIncludedIncluded
Forms + webhooksIncludedIncludedIncludedIncluded
Integrations (active connections)55510
Team seats included1113
Priority supportNot includedNot includedNot includedEmail

Not sure which plan is right? Here's how to decide.

Publishing plans build and ship your pages. Testing & optimization plans are the superset: everything in Publishing plus A/B testing, heatmaps, lead enrichment, and AI-powered personalization. Your pages and domains carry over when you move up. If you're exploring your options, our guide to small business marketing tools with a built-in landing page builder breaks down what to look for.

Choose a Publishing plan when...

  • You just need to publish pages, blogs, or a marketing site
  • AI-assisted authoring and a clean editor are your priority
  • Custom domains + SSL matter, but A/B testing doesn't (yet)
  • You're a solo creator or small team shipping content fast
Explore Business

Choose a testing & optimization plan when...

  • You're running (or planning) A/B tests on every campaign
  • Lead enrichment, Smart Traffic, and heatmaps move your numbers
  • Conversion rate optimization is part of your weekly workflow
  • You manage multiple campaigns, brands, or client accounts
Compare testing & optimization plans

What you're paying for separate tools. Included in one.

The average marketing team uses 3–4 of these.

Page toolUnbounce, Instapage$79–99/mo
HeatmapsHotjar, Crazy Egg$39–99/mo
A/B testingVWO, Convert$199–424/mo
Lead enrichmentClearbit, ZoomInfo$99–999/mo
Integration glueZapier$20–99/mo

Your current stack: $436–1,720/mo

Leadpages includes all of this starting at $99/mo.

Unlimited traffic. No traffic caps on any plan. No surprises on your invoice.

Unlike Unbounce ($99/mo with 20K visitor cap) and Instapage ($199/mo with 15K visitor cap), Leadpages has no traffic caps on any plan. A/B testing starts at $99/mo. Most competitors gate testing behind $149-$249/mo tiers. Considering ClickFunnels? See how ClickFunnels pricing compares.

Existing customers

Already a Leadpages customer? You just unlocked more.

Your account and price stay the same: A/B testing, dynamic text replacement, and AI page creation are now included at no extra charge.

See what's new

FAQ

Questions we hear before every signup

Full access to whichever plan you choose for 7 days. On Grow, you can run A/B tests and use dynamic text replacement. On Optimize, you also get Smart Traffic, heatmaps, and auto-personalization. No feature restrictions during your trial.

You choose a plan or your account pauses. No surprise charges. Your pages stay saved.

Publishing features come with every plan: build and ship landing pages, websites, and blogs with custom domains, SSL, and the AI editor. Optimization features start on Grow and add the CRO layer: A/B testing, dynamic text replacement, personalization, anonymous traffic detection, and lead enrichment — then Smart Traffic, heatmaps, and auto-personalization on Optimize. Start with Pro or Business if you just need to publish; move up to Grow when conversion optimization becomes part of your workflow. Your pages and domains carry over either way.

No. Unlimited traffic on every plan. No traffic overage fees. No penalties when your campaigns succeed. This is a fundamental difference from Unbounce (20K cap at $99) and Instapage (15K cap at $99).

Yes. Manual A/B testing is included on every plan: Grow starts at $99/mo. Smart Traffic (AI visitor routing) and heatmaps are included on Optimize, starting at $199/mo. The full auto-optimization loop (continuous testing without manual intervention) is available on Scale ($399/mo). Most competitors gate testing behind $149-$249/mo tiers.

Yes. Cancel anytime from your account settings.

Yes. We collect a card at checkout to start your 7-day trial, but you won't be charged until day 7. Cancel anytime before then from your account settings. No charges.

Every plan includes a monthly AI credit allotment (40K on Grow, 80K on Optimize, 160K on Scale). Credits power AI page creation, URL imports, and AI chat. Credits refill at the start of each billing cycle. If you need more, top-up packs are available from $2.50.

Pay annually and save 20%. You're billed once per year.

Nothing changes unless you want it to. Your pages keep working. You choose old or new experience any time. Your current price stays the same.

Yes. Upgrade or downgrade anytime. Changes take effect on your next billing cycle. No penalties.

HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack, Zapier, and 200+ more through Paragon. Leads flow directly to your CRM or email tool via webhooks.

Contact [email protected]. We evaluate nonprofit and education pricing on a case-by-case basis.

We rebuilt the product from the ground up. Same team, same 13-year track record. New technology. A/B testing and dynamic text replacement start at $99/mo. Smart Traffic, heatmaps, and auto-personalization start at $199/mo. AI page creation, lead enrichment, and unlimited traffic are on every plan.

Start with the publishing features. Pro and Business build and publish landing pages, websites, and blogs with custom domains and SSL, from $29/mo. No A/B testing, no Smart Traffic, no heatmaps. Just publishing. When you're ready for optimization features, move up to Grow. Your pages and domains carry over.

Plans start at $29/mo to build and publish: Pro at $29/mo and Business at $49/mo. Optimization features start at $99/mo: Grow at $99/mo and Optimize at $199/mo, with Scale at $399/mo and Enterprise for larger teams. Every plan includes custom domains with SSL and AI page creation; Grow and up add A/B testing, personalization, and lead enrichment. 7-day free trial.

Both are landing page platforms with A/B testing. Leadpages includes unlimited traffic on every plan. Unbounce caps traffic at 20,000 visitors on their $99/mo plan and 30,000 on their $149/mo plan. Leadpages includes A/B testing starting at $99/mo. Leadpages also includes lead enrichment, dynamic text replacement, and AI page creation on every plan.

Grow starts at $99/mo and includes manual A/B testing, dynamic text replacement, lead enrichment, and 500 pages. Optimize starts at $199/mo and adds Smart Traffic (AI visitor routing), click and scroll heatmaps, auto-personalization, 1,000 pages, and 24-month analytics retention. Choose Grow if you're starting CRO. Choose Optimize if you run multiple campaigns and want AI-powered optimization.

Leadpages is a conversion rate optimization (CRO) platform for building landing pages, websites, and blogs that convert visitors into leads and customers. It includes A/B testing, AI page creation, lead enrichment, custom domains, and integrations with CRMs and email tools. Used by solo marketers, agencies, and enterprise teams.

Your next campaign could be your best-converting one.

7-day free trial. Full platform access.

  • Publishing

    Pages, custom domains, and the AI editor.

  • Testing & optimization

    Everything in Publishing, plus CRO, A/B testing, lead enrichment, and growth tooling.

Questions? [email protected]