First Look: Ad Builder Is Live in Beta

A landing page on its own isn't a campaign. You still have to go make the ads that point at it, in every size, for every platform — and that's often where campaigns stall. The page might be done in an afternoon; the ad creative can take days, especially if it needs to be resized and reformatted for five different placements before it can go live.

Ad Builder is now live in beta, and it closes that loop. Give it one of your published pages, or any URL, and your agent reads the colors, the fonts, and the imagery off it, then builds the ad sets to match — so the ads and the page they point to actually look like they belong together, instead of the mismatched feel you get when a page is built in one tool and the ads in another.

Watch a full walkthrough of Ad Builder, start to finish (6 min).

Every platform, in one pass

Pick Instagram, Facebook, LinkedIn, Google Display — whatever you're running. You get the feed, square, story, portrait, leaderboard, and mobile banner sizes back, all on one infinite canvas. Not one ad at a time, and not a separate export process for each platform's dimensions.

This matters because ad creative has historically been one of the most repetitive, manual parts of running a campaign — the actual message and design decisions get made once, and then someone spends real time resizing and re-exporting the same idea into eight or ten different dimensions. Ad Builder treats that resizing problem as solved by default: the concept exists once, and every size derives from it.

Pick a direction before it commits

Your agent comes back with concept directions first: one gritty, one typography-led, one built around the product image from your page. Choose the one you want, and it builds the whole set from there. This upfront choice matters — rather than generating one full set and hoping it's the right creative direction, you're approving the concept before the time gets spent building every size and variant of it.

Change one ad, change them all

Edit the headline once and it carries across the set. When you want one ad to go its own way — maybe the square Instagram placement needs different copy than the LinkedIn version — unlink it and it stops following the group. Layers and version history are there when you want to get into it by hand, so nothing about the AI-generated starting point is locked or off-limits to a designer who wants to refine it further.

Then preview the set full screen and download the whole thing with one click, ready to upload to whichever ad platform you're running the campaign through.

It's beta, and everyone has access

Tell us what breaks and what you wish it did. Brand kits are next, then connecting your ad account so Ad Builder can pull performance back in and tell you what to fix — moving from "generate creative" to "generate creative, then tell you which version is actually working."

Before you start

Publish the page first. Ad Builder reads the live URL, so the closer your page is to finished, the closer the ads land on your first try. If you run Ad Builder against a page that's still half-built, with placeholder images or generic stock photography, the ads it generates will reflect that — garbage in, garbage out applies here just like anywhere else.

Why this matters for how campaigns actually get built

The usual sequence for launching a paid campaign looks something like: build the landing page, then separately open a design tool to build the ad creative, resize it for each platform, get it approved, and finally launch. Each of those steps has traditionally lived in a different tool, which means context gets lost in the handoff — the person building the ads may not have been the one who wrote the landing page copy, and the visual language can drift as a result.

Ad Builder is built to remove that handoff entirely. Because it reads directly off your published page, the ad set inherits your actual brand — the real colors, the real fonts, the real product photography — rather than requiring someone to recreate that context from scratch in a separate tool.

A few ways teams are likely to use this

• Launching a new offer. Build the landing page, publish it, then generate the full ad set in the same sitting rather than as a separate project days later.
• Refreshing creative on an existing campaign. If a page has been performing well but the ad creative has gone stale, regenerate a fresh ad set from the same page without starting the design from zero.
• Testing multiple creative directions quickly. Because you choose a concept direction before the full set gets built, it's fast to try a few different directions and see which one you want to run with.

What's coming next

Brand kits are the next piece — letting Ad Builder pull from your saved brand colors, fonts, and logo even for a page that isn't fully finished yet. After that, connecting your ad account so performance data flows back in, closing the loop from "generate creative" to "generate creative, see what's working, and know what to try next."

Common questions

Does it need my brand kit set up first? Not yet — right now it reads directly from your published page's colors, fonts, and images. Brand kit support is coming, which will let Ad Builder pull from your saved brand assets even for pages that don't have everything dialed in yet.

Can I edit an individual ad without affecting the rest? Yes — unlink any ad from the group and it stops inheriting changes made to the others, so you can customize one placement without disturbing the set.

What if I don't like any of the initial directions? You can ask for different concept directions before committing to a full build, the same way you'd give feedback to a designer on early concepts.

Is this only for Leadpages-built landing pages? No — you can point Ad Builder at any published URL, not just a page built in Leadpages, though the closer that page is to your actual brand, the closer the output will land.

Log into your Leadpages account and build your first ad set.