![[Podcast] Discover the Golden Words That Convert More Customers (Michel Fortin, Part 2)](/api/blog-image/3aa5f0d8851421f6.jpg)
Podcast: On the Record
[Podcast] Discover the Golden Words That Convert More Customers (Michel Fortin, Part 2)
Michel Fortin: When you know the golden words your audience will respond to, your sales will grow to much higher levels. Discover how to find them...

Digital Marketing
4 Key Conversion Tools: The ‘what, where, and when' to use each one in your digital marketing
Success in marketing relies on using the right marketing conversion tools. Learn more about how you can use conversion tools to boost your bottom line.
![[Podcast] Take Your Talents In-House with a Dream Job (Michel Fortin, Part 1)](/api/blog-image/1550b9a931673b2b.jpg)
Podcast: On the Record
[Podcast] Take Your Talents In-House with a Dream Job (Michel Fortin, Part 1)
Michel Fortin: The skills you’ve honed as an entrepreneur may be well suited for taking your talents in-house for a corporate gig. Find out why a J-O-B might actually be a perfect move for you.

Design
19 Kinds of Compelling Landing Page Content—and When to Use Each One
Discover updated insights in our article originally published in June 2016. Explore the latest trends and expert advice you need now.
![[Podcast] Boost Your Business with a Short Book (Daniel Hall)](/api/blog-image/d88d31fc117642d5.jpg)
Podcast: On the Record
[Podcast] Boost Your Business with a Short Book (Daniel Hall)
Daniel Hall discusses the benefits of producing short books for your business that boost your credibility and help you stand out in your market. Discover how to produce your book within 90 days, and how to leverage for more revenue in your business.
![[Podcast] Become a Customer-Centric Business (Peter Fader and Sarah Toms)](/api/blog-image/a9f1a0bdb3c598b6.jpg)
Podcast: On the Record
[Podcast] Become a Customer-Centric Business (Peter Fader and Sarah Toms)
Pete Fader and Sarah Toms share how to think differently about your target audience, which customer acquisition channel seems to always win, and how to become a more customer-centric business by determining exactly who your best customers are.
![[Podcast] Produce Your Own Path to Freedom (Michael Hall and Chris Sakr)](/api/blog-image/290912f68cab146b.jpg)
Podcast: On the Record
[Podcast] Produce Your Own Path to Freedom (Michael Hall and Chris Sakr)
ShoHawk Media co-founders Michael Hall and Chris Sakr teach the lessons they learned creating their feature documentary, Generation Freedom, how they collaborate on projects while having day jobs, and their approach to editing their content.

Podcast: On the Record
20 Lessons Learned from the Lead Generation Podcast
The Leadpages podcast featured experts across industries during Season 1 of The Lead Generation podcast. Here are the top 20 takeaways from these episodes.

Digital Marketing
How to Write a Welcome Email and Welcome New Subscribers to Your Email List
The first email you send to new subscribers or customers is a high-stakes moment for your business. Learn how to write a winning welcome email.
![Website Goal Setting 101 for Your Small Business [Plus a Downloadable Resource]](/api/blog-image/0ea389f67ddae566.jpg)
Digital Marketing
Website Goal Setting 101 for Your Small Business [Plus a Downloadable Resource]
Website goal setting sets a foundation for your small business. Here is what you need to know about setting goals for your online presence.
![[Podcast] Prosper from Clarity with Bryan Nguyen](/api/blog-image/a2b62a8d21e44992.jpg)
Podcast: On the Record
[Podcast] Prosper from Clarity with Bryan Nguyen
Bryan Nguyen (CleverTaxes.com) shares how his initial business plan faltered and what he did to change his success trajectory; advice on learning vs. delegating; and, a couple of financial tips that will likely save you quite a bit of money on your taxes.
![[Podcast] Make the Connections with Cheryl Muir](/api/blog-image/6ba1ac3ebad5b1aa.jpg)
Podcast: On the Record
[Podcast] Make the Connections with Cheryl Muir
Cheryl Muir shares her journey from corporate public relations to becoming a relationship whisperer, the tools she uses to market her coaching business, and a mindset shift to pricing your programs and services at a higher rate.
