How to Track Checkout Clicks in Leadpages

If you are running ads or building landing pages, the click to checkout is the one action you most need to see. Leadpages tracks it with built-in conversion tracking, so you can tie a purchase back to the exact page or ad that drove it, without code, Google Tag Manager, or a developer.

Most checkouts finish somewhere else: an external cart, a Stripe page, a booking tool. Here is how to track that, step by step.

Set up checkout tracking in Leadpages

In your Leadpages dashboard, open Conversion Tracking and add a conversion. You move through a short setup: Conversion, Destination, Trigger, Value, Install, Verify, Done.

1. Conversion. Choose what you want to track. For a checkout, pick Purchase, "Track when someone completes a purchase on another domain." You can also track a Lead, Signup, Booking, or Custom action. Add a report label if you want one, for example "Purchase completed." It is just a friendly name for your reports.

2. Destination. Enter the domain where the action happens, the site your checkout button sends people to.

3. Trigger. Choose how the conversion is detected: a unique success or thank-you page, a JavaScript event, or the server-side API.

4. Value. If you are tracking revenue, add a value. Then set your attribution window, how far back a conversion can be tied to a Leadpages click (1, 7, 14, or 30 days; 7 is the default).

5. Install and verify. Copy the snippet onto your destination site, then verify it is firing. That is it.

Once it is live, a purchase on that external site gets attributed back to the Leadpages click that sent the buyer.

If your checkout is embedded directly on your Leadpages page, you can also set a conversion right in the editor's Optimize panel, with no destination setup needed.

What you will see

• Conversion rate for that checkout
• Total revenue and average order value, when you track value
• Revenue per visitor
• Trends over time

Common questions

Do I need code or Google Tag Manager?

No. You set it up in your dashboard by picking the action and where it happens. Leadpages gives you the snippet, and there is also a server-side option if you prefer.

Can I track a button that links to an external checkout?

Yes. That is exactly what the Purchase conversion does. It tracks when someone completes a purchase on another domain after clicking through from your page.

How do I see revenue, not just clicks?

Add a value in the Value step. Leadpages then reports total revenue, average order value, and revenue per visitor, not just a count.

My tracking only catches leads, not checkouts. Why?

A lead or form conversion only fires on a form submit. To catch checkouts, add a separate Purchase conversion for the checkout step, and Leadpages will start counting it.

Start tracking your checkouts

Conversion tracking is part of Leadpages' optimization tools. Start your free trial, 7 days and no credit card, and set up your first checkout conversion in minutes.