The Leadpages Journal
Marketing that compounds.
Tactical reads on conversion, copy, and the craft of turning attention into customers.
Conversion Optimization
Understanding Your Funnel: CRO Strategies Beyond the Landing Page
Optimize every stage of your customer journey with expert Conversion Funnel Optimization strategies that boost engagement, increase conversions, & drive growth.
Conversion Optimization
Marketing Attribution Models and CRO
Boost campaign clarity and performance with Marketing Attribution Optimization. Learn how to track touchpoints, improve ROI, & optimize every marketing decision.
Conversion Optimization
Top Conversion Optimization Tools Every Marketer Should Be Using in 2025
Discover top Conversion Optimization Tools to boost conversions, improve user experience, and maximize ROI with powerful insights, testing features, & automation.
Conversion Optimization
The 12 Best CRO Tools in 2026 (And What Each One Actually Costs)
A current list of CRO tools with the prices printed, including the four that no longer publish theirs. Ordered by what it actually costs to do CRO with each one, checked live in August 2026.
Conversion Optimization
From Traffic to Transactions: How CRO Completes the Marketing Funnel
Boost your website’s performance with a conversion optimization strategy designed to increase engagement, improve user experience, & drive results.
Conversion Optimization
Training Your Team on CRO Best Practices
Master data-driven strategies with expert CRO Training. Learn how to boost conversions, optimize user experience, and turn visitors into loyal customers.
Conversion Optimization
Conversion Rate Optimization Strategies: What Actually Moves the Number
Conversion rate optimization strategies that actually move the number: how to prioritize what to test, the process that works, the mistakes that waste traffic, and how to measure it honestly.
Conversion Optimization
The Best Website Conversion Optimization Tools to Maximize Every Visitor
Boost conversions with top website conversion optimization tools. Analyze behavior, run A/B tests, and improve UX to increase leads and sales.
Case Studies
How We Used Our Own Lead Agent to Drive a 98.4% Conversion Lift
Leadpages tested its own Lead Agent on real pages and saw a 20% lift in conversions. Learn how instant answers and personalized guidance turned visitors into customers.
Product Updates
Introducing Lead Agent: Your 24/7 Conversational AI for More Leads
Leadpages’ AI lead generation tool, Lead Agent, turns traffic into qualified leads. Engage visitors instantly, start more conversations, and grow sales 24/7.
Conversion Optimization
What is a Conversion in Marketing? Everything You Need to Know About Conversion Rate
Boost your marketing success by mastering conversions. Learn to optimize actions like sales, lead capture, and email growth for impactful results.
Conversion Optimization
Does Your Business Need a Conversion Optimization Agency?
Unlock your business's online potential by enhancing UX and boosting conversion rates with a professional optimization agency.