Blog
Marketing Tips & Strategies
Conversion strategies, landing page best practices, and product updates from the Leadpages team.

Design
The Ultimate Brand Identity Website Checklist
Your website is your biggest presence — use this brand identity website checklist, so you can make sure your website is on-brand before it goes online.
![[Podcast] Attract Better Clients with Lead Magnets (Bryan Harris)](/api/blog-image/043a3de87a26e1bd.jpg)
Podcast: On the Record
[Podcast] Attract Better Clients with Lead Magnets (Bryan Harris)
Bryan Harris shares lead magnet mistakes to avoid, key components that turn new subscribers into top clients, and 3 simple methods for promoting your lead magnet.

Digital Marketing
Trying To Sell Services Online? 20 Experts Share Their Best Tips
Learn from 20 independent coaches and consultants who sell services online and have turned their expertise into an online income.
![[Podcast] 23 Tips for Better Marketing Webinars (Daniel Waas, GoToWebinar)](/api/blog-image/697621fee0537fa4.jpg)
Podcast: On the Record
[Podcast] 23 Tips for Better Marketing Webinars (Daniel Waas, GoToWebinar)
Getting started with marketing webinars is a lot less intimidating when you have the right game plan. Shortcut your webinar learning curve this week on The Lead Generation Podcast from Leadpages.
![[Podcast] 3 Steps to Marketing Your Service-Based Business Online (Collin Belt)](/api/blog-image/581246f985afcae3.jpg)
Podcast: On the Record
[Podcast] 3 Steps to Marketing Your Service-Based Business Online (Collin Belt)
Collin Belt shares 3 steps to marketing your service-based business online, the tools that make your marketing life easier, and tips on turning what you do into an agency model.
![[Podcast] Better Practices for Conversion Rate Optimization (Talia Wolf)](/api/blog-image/a9df1e70972bffe7.jpg)
Podcast: On the Record
[Podcast] Better Practices for Conversion Rate Optimization (Talia Wolf)
Talia Wolf: Go beyond landing page “best practices” with a better approach to conversion rate optimization using emotion and psychology. Find out how on this week’s episode.
![[Podcast] Discover the Golden Words That Convert More Customers (Michel Fortin, Part 2)](/api/blog-image/3aa5f0d8851421f6.jpg)
Podcast: On the Record
[Podcast] Discover the Golden Words That Convert More Customers (Michel Fortin, Part 2)
Michel Fortin: When you know the golden words your audience will respond to, your sales will grow to much higher levels. Discover how to find them...

Digital Marketing
4 Key Conversion Tools: The ‘what, where, and when' to use each one in your digital marketing
Success in marketing relies on using the right marketing conversion tools. Learn more about how you can use conversion tools to boost your bottom line.
![[Podcast] Take Your Talents In-House with a Dream Job (Michel Fortin, Part 1)](/api/blog-image/1550b9a931673b2b.jpg)
Podcast: On the Record
[Podcast] Take Your Talents In-House with a Dream Job (Michel Fortin, Part 1)
Michel Fortin: The skills you’ve honed as an entrepreneur may be well suited for taking your talents in-house for a corporate gig. Find out why a J-O-B might actually be a perfect move for you.

Design
19 Kinds of Compelling Landing Page Content—and When to Use Each One
Discover updated insights in our article originally published in June 2016. Explore the latest trends and expert advice you need now.
![[Podcast] Boost Your Business with a Short Book (Daniel Hall)](/api/blog-image/d88d31fc117642d5.jpg)
Podcast: On the Record
[Podcast] Boost Your Business with a Short Book (Daniel Hall)
Daniel Hall discusses the benefits of producing short books for your business that boost your credibility and help you stand out in your market. Discover how to produce your book within 90 days, and how to leverage for more revenue in your business.
![[Podcast] Become a Customer-Centric Business (Peter Fader and Sarah Toms)](/api/blog-image/a9f1a0bdb3c598b6.jpg)
Podcast: On the Record
[Podcast] Become a Customer-Centric Business (Peter Fader and Sarah Toms)
Pete Fader and Sarah Toms share how to think differently about your target audience, which customer acquisition channel seems to always win, and how to become a more customer-centric business by determining exactly who your best customers are.