Leadpages·Vol. I

The Leadpages Journal

Marketing that compounds.

Tactical reads on conversion, copy, and the craft of turning attention into customers.

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The Launch Page Sequence: What to Build Before, During, and After You Go Live

Landing Pages

The Launch Page Sequence: What to Build Before, During, and After You Go Live

A "launch page" isn't one page — it's a sequence of at least four, each with a different job and a different conversion goal. Here's how to build and wire them together so momentum carries from waitlist to launch day to the weeks after.