First Look: The New Leadpages Page-Building Experience

We rebuilt how you start a page. Less "pick a template and fill it in," more "tell someone what you need."

For as long as landing page builders have existed, starting a new page has generally meant one of two things: browsing a gallery of templates until you find one that's close enough, or opening a blank canvas and building section by section from scratch. Both approaches put the burden of translation on you — you have to describe what you want, sift through what's available, and then bridge the gap between the closest template and what you actually meant. Piper is built to remove that translation step.

Click Create and describe what you're building. One sentence is enough. Piper, the agent inside Leadpages, reads your brief back before she starts, so you can correct her before she's built anything — which matters, because catching a misunderstanding before a single section gets built is far cheaper than catching it after.

Keep talking while she works

Piper isn't a one-shot prompt box. Give her more context mid-build — your offer, your objections, the customer you're writing for — and she folds it into the next pass. Want an FAQ section? Just say so. Think of the interaction less like filling out a form and more like briefing a designer who's sitting across the table from you and can revise in real time as you clarify what you mean.

Some examples of the kind of follow-up direction that works well:

• "The headline should focus on the time savings, not the price."
• "Add a section addressing the most common objection, which is that this takes too long to set up."
• "This is for small business owners, not enterprise buyers — adjust the tone."
• "Add a testimonial section, even with placeholder text for now."

Each of these refines the build without requiring you to start over.

Use your own images

Send Piper a photo of your product and she'll build around the real thing. Ask for it on a kitchen counter, on a clean studio backdrop, in someone's hands — same product, new context. She'll upscale a photo that's too small, or expand one to fill a wide hero. Not stock. Yours.

This is a meaningful difference from most AI page builders, which tend to default to generic stock photography that makes every generated page look interchangeable with every other one. A page built around your actual product photos, in a context you specify, reads as real rather than templated — which matters a great deal for trust when a visitor is deciding whether to convert.

You decide how far she goes

She comes back with three directions. Stay close to your brief, or hit Push It and see what she does with it. This is useful in both directions: if you have a clear, specific vision, staying close to the brief keeps the output predictable. If you're not sure exactly what you want yet, Push It is a fast way to see a more creative interpretation you might not have thought to ask for directly.

Everything opens in the normal editor afterwards, conversation and all — so the history of what you asked for and how the page evolved isn't lost once the initial build is done. You can keep iterating with Piper, or take over and edit by hand, or do both.

Before you start

Check your brand status. If it says brand unaware, Piper has no fonts or colors to work from and she'll pick her own. It takes ten seconds to fix, and it changes everything she builds — a page built with your actual brand colors and fonts from the first draft looks meaningfully more finished than one built with defaults you then have to go back and correct.

One more thing

Pages are just the start. Piper can now build a full site, and run a blog on autopilot too — meaning the same conversational approach to building one page now extends to an entire multi-page website, and even to ongoing content production.

Why this changes how fast you can move

The traditional bottleneck in getting a campaign live has rarely been the strategy — most marketers know roughly what a page needs to say. The bottleneck has been production time: finding or adapting a template, writing and placing the copy, sourcing images, getting the layout right. Piper compresses that production step from what might have been an hour or more of template-wrangling into a conversation that produces a real, on-brand starting point in a couple of minutes.

That doesn't mean the page is necessarily done — most pages still benefit from a human pass to sharpen the copy, adjust the offer, or add a section Piper didn't think to include. But starting from an 80% draft instead of a blank template gallery changes the shape of the work.

Common questions

Does Piper replace the regular editor? No — every page Piper builds opens in the same editor you'd use for a page built any other way. Nothing about editing, publishing, or managing the page changes.

What if I don't like any of the three directions? You can keep giving feedback and asking for revisions, the same as you would with any other draft.

Can I use Piper on an existing page instead of a new one? Piper is built for starting new pages; once a page exists, you edit it in the standard editor, though the same AI editing tools are available for adjusting individual sections and forms.

Does it work if I don't have any brand assets set up yet? Yes, but the results will be more generic — Piper will pick reasonable defaults rather than matching a brand she doesn't have information about, so it's worth the ten seconds to set brand status first.

Log into your Leadpages account and build a page with Piper.