The Leadpages Journal
Marketing that compounds.
Tactical reads on conversion, copy, and the craft of turning attention into customers.
Landing Pages
Skip the Dev Ticket: How Marketing Teams Build Campaign Pages Without Touching the Company Website
The dev queue isn't slow because developers are bad at their jobs — it's slow because the company website is governed for a different job. Here's how marketing teams ship branded, tracked campaign pages outside the corporate CMS, and why page lead time belongs in your media plan.
Landing Pages
AI Can Draft Your Landing Page. It Can't Decide What Converts.
AI is a strong production team and a blind strategist. Here's the delegation framework — what to hand off, the four conversion decisions to keep, and the pre-launch edit pass that protects your ad spend.
Landing Pages
The Launch Page Sequence: What to Build Before, During, and After You Go Live
A "launch page" isn't one page — it's a sequence of at least four, each with a different job and a different conversion goal. Here's how to build and wire them together so momentum carries from waitlist to launch day to the weeks after.
Landing Pages
When Paid Campaigns Need a Microsite (Not Another Landing Page)
Some paid campaigns ask prospects to do more than make one decision. Learn when a campaign-specific microsite is the better destination—and how to keep it focused, measurable, and maintainable.
Landing Pages
Do You Need a Website or a Landing Page? A Decision Guide for Paid Traffic
Best site builder" and "AI site builder" are the wrong searches if what you're actually launching is a paid ad campaign. Here's how to decide between a full website and a dedicated landing page, based on what the traffic needs to do next.
Conversion Optimization
How to Use Heatmaps to Improve Your Landing Page
Your conversion rate tells you what happened. It does not tell you what the other 950 visitors did. How to read click heatmaps, scroll depth, and attention maps in Leadpages, and turn what you find into a hypothesis you can test.
Conversion Optimization
Landing Page Optimization Is a Math Problem, Not a Design Problem
Landing page optimization has become a design argument. The changes that actually move conversion rate are math: page speed, form friction, and message match.
Landing Pages
The Complete Guide to Landing Page Optimization
A complete guide to landing page optimization: how to match your message, QA before launch, set up tracking, test what is live, and protect lead quality, as one repeatable loop.
Landing Pages
PPC Landing Page Examples: 5 High-Converting Pages, Torn Down for Marketers
Five PPC landing pages torn down element by element, one per paid goal, plus the advanced levers most examples posts skip: message match, Quality Score, and conversion tracking.
Landing Pages
I Spend More Time Building the Page Than Optimizing the Campaign
Landing Pages
Best Landing Page Builders for Real Estate Agents in 2026
Compare the top landing page builders for real estate agents in 2026—Leadpages, Unbounce, Carrd, Instapage, and ClickFunnels—based on lead capture, mobile performance, CRM integrations, and ROI.
Landing Pages
Best Landing Page Builders for Nonprofits (2026)
Compare the best landing page builders for nonprofits in 2026. Drive donations, recruit volunteers, and grow your email list with purpose-built landing pages.