The Leadpages Journal
Marketing that compounds.
Tactical reads on conversion, copy, and the craft of turning attention into customers.
Product Updates
First Look: The New Leadpages Page-Building Experience
We rebuilt how you start a page — less "pick a template and fill it in," more "tell someone what you need." Meet Piper, the agent inside Leadpages that reads your brief back before she starts building.
Product Updates
New in Leadpages: Build an Entire Website From One Prompt
You can now build a whole website in Leadpages from a single conversation — every page, the nav, header and footer, all connected, in under five minutes. And unlike other AI site builders, every page comes with A/B testing and conversion tools already built in.
Product Updates
New in Leadpages: Multi-Step Forms
A long form gives visitors an easy reason to leave. Multi-step forms ask the same questions, just a few at a time — here's how to set one up, and how to split your fields for the best odds of a finished submission.
Landing Pages
From Brief to Live in 24 Hours: The Same-Day Landing Page Playbook for Paid Campaigns
A 24-hour landing page turnaround isn't won on launch day — it's won in the weeks before, when you pre-build everything except the handful of steps that can't be compressed. The hour-by-hour playbook for paid media teams.
Website Personalization
Personalization for Strangers: Tailor Landing Pages When All You Know Is the Ad They Clicked
Almost all personalization advice assumes you know who's visiting. Paid clicks are anonymous — but the click itself carries the targeting data, and that's enough to swap the headline, proof, and offer angle by segment while still measuring the lift with a plain A/B test.
Conversion Optimization
The Paid Traffic Conversion Audit: Find the Leak Before You Redesign the Page
A structured five-point audit framework for diagnosing why paid traffic isn't converting — so you fix the actual leak instead of redesigning a page that wasn't the problem.
Landing Pages
The Campaign Velocity Test: How to Pick a Site Maker When Your Real Job Is Shipping Paid Pages
Most site builder comparisons grade features. This one grades the thing that actually matters to a paid media team: how fast you can ship a conversion-tracked campaign page without a developer. Includes a reusable scoring rubric.
Landing Pages
The Growth Agent Era: Which Landing Page Decisions You Can Hand to AI — and Which You Can't
AI can get a landing page live. The newer question is what happens after launch — always-on "growth agents" that monitor, test, and personalize. Here's which post-launch decisions you can delegate, and which ones stay human.
Landing Pages
Skip the Dev Ticket: How Marketing Teams Build Campaign Pages Without Touching the Company Website
The dev queue isn't slow because developers are bad at their jobs — it's slow because the company website is governed for a different job. Here's how marketing teams ship branded, tracked campaign pages outside the corporate CMS, and why page lead time belongs in your media plan.
Landing Pages
AI Can Draft Your Landing Page. It Can't Decide What Converts.
AI is a strong production team and a blind strategist. Here's the delegation framework — what to hand off, the four conversion decisions to keep, and the pre-launch edit pass that protects your ad spend.
Landing Pages
The Launch Page Sequence: What to Build Before, During, and After You Go Live
A "launch page" isn't one page — it's a sequence of at least four, each with a different job and a different conversion goal. Here's how to build and wire them together so momentum carries from waitlist to launch day to the weeks after.
Landing Pages
When Paid Campaigns Need a Microsite (Not Another Landing Page)
Some paid campaigns ask prospects to do more than make one decision. Learn when a campaign-specific microsite is the better destination—and how to keep it focused, measurable, and maintainable.