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Marketing Tips & Strategies
Conversion strategies, landing page best practices, and product updates from the Leadpages team.
![[Podcast] Better Practices for Conversion Rate Optimization (Talia Wolf)](/api/blog-image/a9df1e70972bffe7.jpg)
Podcast: On the Record
[Podcast] Better Practices for Conversion Rate Optimization (Talia Wolf)
Talia Wolf: Go beyond landing page “best practices” with a better approach to conversion rate optimization using emotion and psychology. Find out how on this week’s episode.
![[Podcast] Discover the Golden Words That Convert More Customers (Michel Fortin, Part 2)](/api/blog-image/3aa5f0d8851421f6.jpg)
Podcast: On the Record
[Podcast] Discover the Golden Words That Convert More Customers (Michel Fortin, Part 2)
Michel Fortin: When you know the golden words your audience will respond to, your sales will grow to much higher levels. Discover how to find them...
![[Podcast] Take Your Talents In-House with a Dream Job (Michel Fortin, Part 1)](/api/blog-image/1550b9a931673b2b.jpg)
Podcast: On the Record
[Podcast] Take Your Talents In-House with a Dream Job (Michel Fortin, Part 1)
Michel Fortin: The skills you’ve honed as an entrepreneur may be well suited for taking your talents in-house for a corporate gig. Find out why a J-O-B might actually be a perfect move for you.
![[Podcast] Boost Your Business with a Short Book (Daniel Hall)](/api/blog-image/d88d31fc117642d5.jpg)
Podcast: On the Record
[Podcast] Boost Your Business with a Short Book (Daniel Hall)
Daniel Hall discusses the benefits of producing short books for your business that boost your credibility and help you stand out in your market. Discover how to produce your book within 90 days, and how to leverage for more revenue in your business.
![[Podcast] Become a Customer-Centric Business (Peter Fader and Sarah Toms)](/api/blog-image/a9f1a0bdb3c598b6.jpg)
Podcast: On the Record
[Podcast] Become a Customer-Centric Business (Peter Fader and Sarah Toms)
Pete Fader and Sarah Toms share how to think differently about your target audience, which customer acquisition channel seems to always win, and how to become a more customer-centric business by determining exactly who your best customers are.
![[Podcast] Produce Your Own Path to Freedom (Michael Hall and Chris Sakr)](/api/blog-image/290912f68cab146b.jpg)
Podcast: On the Record
[Podcast] Produce Your Own Path to Freedom (Michael Hall and Chris Sakr)
ShoHawk Media co-founders Michael Hall and Chris Sakr teach the lessons they learned creating their feature documentary, Generation Freedom, how they collaborate on projects while having day jobs, and their approach to editing their content.

Podcast: On the Record
20 Lessons Learned from the Lead Generation Podcast
The Leadpages podcast featured experts across industries during Season 1 of The Lead Generation podcast. Here are the top 20 takeaways from these episodes.
![[Podcast] Prosper from Clarity with Bryan Nguyen](/api/blog-image/a2b62a8d21e44992.jpg)
Podcast: On the Record
[Podcast] Prosper from Clarity with Bryan Nguyen
Bryan Nguyen (CleverTaxes.com) shares how his initial business plan faltered and what he did to change his success trajectory; advice on learning vs. delegating; and, a couple of financial tips that will likely save you quite a bit of money on your taxes.
![[Podcast] Make the Connections with Cheryl Muir](/api/blog-image/6ba1ac3ebad5b1aa.jpg)
Podcast: On the Record
[Podcast] Make the Connections with Cheryl Muir
Cheryl Muir shares her journey from corporate public relations to becoming a relationship whisperer, the tools she uses to market her coaching business, and a mindset shift to pricing your programs and services at a higher rate.
![[Podcast] Clarify Your Message with Cindy Schulson](/api/blog-image/a8ac4690a45641b5.jpg)
Podcast: On the Record
[Podcast] Clarify Your Message with Cindy Schulson
Cindy Schulson shares how to market from the heart instead of relying on hype, the marketing strategy she prefers for the biggest impact, and what it takes to stand out from the crowd.
![[Podcast] Get Off the Sidelines with Phil Adair](/api/blog-image/3a284f30038b5574.jpg)
Podcast: On the Record
[Podcast] Get Off the Sidelines with Phil Adair
Phil Adair shares a mental trick for overcoming self-doubt, how he persevered imperfectly through an unimaginable tragedy, and the tools he uses to create and market his content.
![[Podcast] Take the Leap with Lacy Beatley](/api/blog-image/a57b182bf9f12485.jpg)
Podcast: On the Record
[Podcast] Take the Leap with Lacy Beatley
Lacy Beatley shares how she went from side hustle to agency owner, the challenges of growing a business out of an RV, and a clever lead generation strategy that gets her great clients.