Marketing Tips & Strategies

Digital Marketing

Steal This "Testimonial-Getting" EXCEL Spreadsheet [DOWNLOAD]

Clay outlines his simple, 3-part formula for getting killer testimonials (even if you don’t have any customers yet) . . . and examples of how to get great testimonials.

Digital Marketing

NEWSFLASH: President Obama Is Now Using A Popup (And Squeeze Page) . . . And You Should Too

Clay discusses President Obama’s “Presidential Popup” at Whitehouse.gov & shows how to use an HTML popup window to capture email addresses and build your list.|Clay discusses President Obama’s “Presidential Popup” at Whitehouse.gov & shows how to use an HTML popup window to capture email addresses and build your list.

Digital Marketing

Get Paid What You're Worth With Story Marketing & Story Selling

Clay demonstrates how to raise your prices with story marketing & story selling (by invoking Joseph Campbell’s, “The Hero With A Thousand Faces”).

Digital Marketing

The Difference Between Features, Benefits, Outcomes & Transformations

In this episode of The Marketing Show, Clay outlines the evolution of the offer and reveals the subtle (but hugely important) differences between features, benefits, outcomes and transformations, as well as the marketing trend currently happening in this area.

Digital Marketing

I Want To See More Players In The Game (Of Entrepreneurship)

Digital Marketing

You Can’t Give Your Way Into Receiving (What's Behind The Marketing Show)

In this episode of The Marketing Show, Clay outlines why you can’t give your way into receiving and the #1 main purpose behind the marketing show (it’s really quite simple), and breaks down the differences between giving and receiving when it comes to your business.

Digital Marketing

Chapter Six: Getting People Into Your Sales Funnel (And Keeping Them There)

Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.|Without traffic, your campaign funnel floats in the internet abyss. See our favorite traffic sources and how to use them in a campaign funnel.