Leadpages·Vol. I

The Leadpages Journal

Marketing that compounds.

Tactical reads on conversion, copy, and the craft of turning attention into customers.

Start a free trialFree for 7 days
← AllAIAI WritingAdvertising & Paid MediaAffiliate MarketingArtificial IntelligenceBloggingBuyer's GuideCROCase StudiesCommunityContent MarketingConversion OptimizationCopywritingCustom DomainsDesignDigital MarketingGuest EditorialsIntegrationsLanding PagesLead GenerationLeadpages UpdatesMarketing AutomationMarketing LeadershipMarketing StrategyPaid MediaPodcast: On the RecordProductProduct UpdatesRoutinesSmall Business WebsitesStartup CultureTutorialsWebsiteWebsite Personalization
Visitors Not Converting? Solve With Landing Page Personalization

Product Updates

Visitors Not Converting? Solve With Landing Page Personalization

Personalize spots the visitors your page is losing, like mobile or paid social traffic, writes a version of the page for them, and shows it on the same URL. Here's how audiences show up, what to change first, and what to do when the list is empty.

Katherine Patrick
Personalization for Strangers: Tailor Landing Pages When All You Know Is the Ad They Clicked

Website Personalization

Personalization for Strangers: Tailor Landing Pages When All You Know Is the Ad They Clicked

Almost all personalization advice assumes you know who's visiting. Paid clicks are anonymous — but the click itself carries the targeting data, and that's enough to swap the headline, proof, and offer angle by segment while still measuring the lift with a plain A/B test.

Michael Sacca