Leadpages Can Now Write and Schedule Your Blog Posts for You

Your blog is usually the first thing to slip. Not because you decided it wasn't worth doing, but because Thursday arrives and something louder is already on fire.

So we built something that keeps showing up when you can't. Leadpages will now write your blog posts on a schedule you choose, daily, weekly or monthly, and hand each one over as a draft. If you would rather it go straight to the blog, it will do that too.

This is not a feature we shipped and walked away from. It writes our blog. There is a fresh draft waiting when we get in, and we edit it and put it out.

The setup is short: say what the blog should cover, who is reading it, and how often you want something new. It handles the empty page. You keep the say over what actually publishes.

And if the phrase "AI wrote it" makes you wince, that's a reasonable place to start from. Most versions of this are one button that sprays a generic article onto your site under your name, and you find out when a customer mentions it. That's not how this is built. Drafting is the default, and a draft sits and waits until you have read it.

Log into your Leadpages account to get started on your first blog post now.

How it works, in six parts

01: A standing brief, not a one-off prompt

Open the content agent, add a writer, and describe the assignment the way you would describe it to a person: what the beat is and who is reading. Something like a Tuesday piece on email deliverability, aimed at small e-commerce teams who have just watched a send land in spam. Alongside it you set the keywords you are targeting, a word count, and the day and time it should arrive.

The distinction matters more than it sounds. A prompt is something you type once and then babysit. A brief keeps working after you have closed the tab.

02: Nothing goes live behind your back

Publishing straight to the blog is available, and we would still steer you toward the other setting. Saving to draft means what shows up is a complete piece you can argue with, which is a far easier starting position than a cursor blinking on an empty screen. Then you do the part that is actually yours: the opinion, the example from last quarter, the thing only someone inside your business would know to say.

03: It reads the field before it writes

Turn web search on and the writer works from real sources, citing and linking them inside the draft. It also looks outward at what the rest of your industry is publishing, and steers toward subjects you have a genuine reason to rank for. Anything relevant already sitting on your blog gets linked from the new piece.

04: What lands is a finished post

Not headings waiting to be filled in. You get body copy at full length, a hero image generated for the piece, and an author attached, already laid out in the blog editor.

05: Penn stays on to revise it

The draft is a conversation, not a delivery. Ask Penn to take another run at a section that missed, to make new images, or to place images and video inside the body. If something you pictured isn't there, say so and it gets added.

06: The spend is visible, and you can cap it

Every draft reports the credits it consumed, and you can set a ceiling so the whole thing stays inside a number you chose.

Everything rides on the brief

This is the part people rush, and then wonder why the output reads thin. A brief that says "write about marketing" produces exactly what you would expect it to. A brief that names the subject, the reader, the keywords and the length produces something worth your editing time.

Ten minutes here changes what you get out of it for months. It is the one input nobody can write for you, because it encodes what you already know about your audience.

Want a hand writing yours? Book a walkthrough and we'll set up your first writer with you.

You'll need a blog on Leadpages first

A writer needs somewhere to file. If your blog still lives on another platform, moving it across is the step that comes before any of this. Here's a short primer on getting one running:

Why we built it

What kills a content program is almost never a shortage of ideas. Ask any marketer what they should be writing about and you will get a list. What they don't have is the free hour on a Thursday, week after week, and the gap between the list and the calendar is where blogs quietly die.

A writer that turns up on schedule, whether or not anyone feels like writing, is worth more than a cleverer sentence written twice a year. The goal was never to replace the person who knows the subject. It was to delete the blank page they keep walking past.

What stays in your hands

• Whether anything publishes. Draft mode is the default we recommend, and nothing reaches readers without you.
• Your voice. What arrives is raw material. The judgement and the point of view are still yours to add.
• Your topics. You set the beat, the audience, the keywords, the length and the cadence.
• Your spend. Every draft reports its credit cost, and the ceiling is yours to set.

Common questions

Will it publish without me seeing it first? Not unless you tell it to. Direct publishing is there if you want it, but saving to draft is the default we recommend, and a draft waits for you.

How often can it run? Daily, weekly or monthly, on the day and at the time you pick.

Does it make things up? With web search switched on it works from real sources and carries the citations and links into the draft. Your review is still the last step, which is exactly why drafting is the default.

Can I change the draft? That is the point of it. The post lands in the blog editor in full, and Penn will rewrite sections, produce images, or place images and video wherever you ask.

What does it cost? Each draft reports the credits it used, and you can set a cap so it stays predictable.

Do I need a Leadpages blog first? Yes. Build the blog, then attach a writer to it.

Questions about any of it? Book a walkthrough and someone will take you through it.

Thank you for building with us. We're excited for you to see it. Log into your Leadpages account to take a look.