The Leadpages Journal
All articles
Page 2 of 117
Product Updates
First Look: The New Leadpages Page-Building Experience
We rebuilt how you start a page — less "pick a template and fill it in," more "tell someone what you need." Meet Piper, the agent inside Leadpages that reads your brief back before she starts building.
Product Updates
Leadpages Has a Fresh New Look
We've spent this year rebuilding the parts of Leadpages you touch every day. Here's what's changing — a cleaner editor, an AI that builds with you, and more templates — and what you need to do about it (nothing).
Product Updates
First Look: Ad Builder Is Live in Beta
A landing page on its own isn't a campaign — you still need the ads that point at it, in every size, for every platform. Ad Builder closes that loop: feed it a published page and get a full, on-brand ad set back.
Product Updates
New in Leadpages: Build an Entire Website From One Prompt
You can now build a whole website in Leadpages from a single conversation — every page, the nav, header and footer, all connected, in under five minutes. And unlike other AI site builders, every page comes with A/B testing and conversion tools already built in.
Product Updates
New in Leadpages: Multi-Step Forms
A long form gives visitors an easy reason to leave. Multi-step forms ask the same questions, just a few at a time — here's how to set one up, and how to split your fields for the best odds of a finished submission.
Landing Pages
From Brief to Live in 24 Hours: The Same-Day Landing Page Playbook for Paid Campaigns
A 24-hour landing page turnaround isn't won on launch day — it's won in the weeks before, when you pre-build everything except the handful of steps that can't be compressed. The hour-by-hour playbook for paid media teams.
Website Personalization
Personalization for Strangers: Tailor Landing Pages When All You Know Is the Ad They Clicked
Almost all personalization advice assumes you know who's visiting. Paid clicks are anonymous — but the click itself carries the targeting data, and that's enough to swap the headline, proof, and offer angle by segment while still measuring the lift with a plain A/B test.
Conversion Optimization
The Paid Traffic Conversion Audit: Find the Leak Before You Redesign the Page
A structured five-point audit framework for diagnosing why paid traffic isn't converting — so you fix the actual leak instead of redesigning a page that wasn't the problem.
Landing Pages
The Campaign Velocity Test: How to Pick a Site Maker When Your Real Job Is Shipping Paid Pages
Most site builder comparisons grade features. This one grades the thing that actually matters to a paid media team: how fast you can ship a conversion-tracked campaign page without a developer. Includes a reusable scoring rubric.
Conversion Optimization
The CRO Program Your Conversion Rates Actually Deserve: A Leader's Guide to Conversion Rate Optimization That Outlasts the Trends
Most conversion rate optimization efforts stall at the "we ran a few A/B tests" stage. Here's how marketing leaders can build a CRO program that compounds — with the conversion rate formula, a worked ROI example, the org structure and measurement discipline to match, and answers to the most common CRO questions.
Landing Pages
The Growth Agent Era: Which Landing Page Decisions You Can Hand to AI — and Which You Can't
AI can get a landing page live. The newer question is what happens after launch — always-on "growth agents" that monitor, test, and personalize. Here's which post-launch decisions you can delegate, and which ones stay human.
AI Writing
The Ultimate Guide to AI Content Writing and Autonomous Content Operations in 2026
A practical comparison of ChatGPT, Claude, Gemini, and DeepSeek for real AI content writing — drafts, tone, structure, and long-form coherence — plus the model stack we've found works best. Spoiler: it's a combination, not a single winner.