The Leadpages Journal
Marketing that compounds.
Tactical reads on conversion, copy, and the craft of turning attention into customers.
AI
The AI tools your team bought in 2024 are about to underperform
Two vendor cohorts are diverging. One bolted AI onto a 2020 product. The other rebuilt around it. Three tests to tell which one you're paying for, and which line items get cut first.
Conversion Optimization
Your blended RPV is hiding your worst channel
A blended revenue-per-visitor number is an average, and averages hide your worst channel. How to segment RPV by channel, find your volume tax, and kill the assist defense.
Tutorials
How to Track Checkout Clicks in Leadpages
Track checkout clicks and purchases on your Leadpages pages with built-in conversion tracking. No code, no Google Tag Manager, no developer.
Revenue Per Visitor (RPV): Benchmarks, Formula, and Why Your CFO Cares
Revenue per visitor (RPV) turns traffic into unit economics. Get the formula, 2026 benchmarks for B2B SaaS and ecommerce, RPV vs conversion rate, and how to raise it. Free calculator included.
Landing Pages
PPC Landing Page Examples: 5 High-Converting Pages, Torn Down for Marketers
Five PPC landing pages torn down element by element, one per paid goal, plus the advanced levers most examples posts skip: message match, Quality Score, and conversion tracking.
Conversion Optimization
Unbounce Pricing in 2026: What Each Plan Costs (and a Cheaper Alternative)
Unbounce starts at $99 a month, but A/B testing doesn't begin until $149 and Smart Traffic not until $249, and every plan caps your traffic. Here's what each tier includes, who it's built for, and a cheaper alternative for everyone else.
Conversion Optimization
Instapage Pricing in 2026: What Each Plan Costs (and a Cheaper Alternative)
Instapage starts at $99 a month, but A/B testing doesn't begin until $199, and every plan caps your traffic. Here's what each tier includes, who it's built for, and a cheaper alternative for everyone else.
Conversion Optimization
ClickFunnels Pricing in 2026: What You're Really Paying For (and a Cheaper Alternative)
ClickFunnels plans run from $97 to $297 a month. Here's what each tier actually includes, what you're really paying for, and when a focused page-first tool does the job for less.
Conversion Optimization
Leadpages Alternatives in 2026: What to Know Before You Switch
Looking for a Leadpages alternative? A straight comparison of the real options, what each does well, where it falls short, and how to choose based on the job you're actually doing.
Digital Marketing
8 Best Customer Acquisition Channels for Sustainable Growth
You don't need to market everywhere. You need the right channels, a focused conversion system, and a clear way to turn attention into qualified leads and paying customers.
Agentic is not a feature. It's a foundation.
Every platform now claims agentic. Almost none rebuilt for it. Here is the one question that tells them apart.
Product
We Built an MCP Server for Leadpages. Here's What It Unlocks.
Leadpages is the only landing page platform with a remote MCP server. Here's what it does, what it doesn't, and why we shipped it now instead of waiting.